![]() Through the years, Microsoft has come up with stickers and certificates of authenticity, augmented by holograms and other anti-tampering mechanisms, to help prove that a PC has that underlying license and is thus, in its weird marketing-speak, "genuine." The bedrock of that model is the full Windows license, which Microsoft insists on receiving payment for, usually through an OEM. Enterprise customers pay dearly for volume license upgrades that include a slew of advanced management features and additional use rights. Consumers pay for upgrades (unless they're hobbyists building their own PCs, in which case they are expected to pay for a retail Windows license). Microsoft's business model for Windows has been unchanged for years: PC makers pay for OEM copies of Windows, which they sell to consumers and businesses. To understand what's going on here, we need to start with a quick primer on how Microsoft turns operating systems into cash. ![]()
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